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Vishal Punjabi
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Shah Rukh Khan upgrades VFX studio set up

Shah Rukh Khan upgrades VFX studio set up
By Businessofcinema.com Team
24 October 2007, 10:29 PM


MUMBAI: Actor – producer Shah Rukh Khan’s new state-of-the-art visual effects studio Redchilles.vfx has deployed unified network storage company BlueArc Corporation’s BlueArc Titan 2000 network storage system for its post production facility.

By deploying a Titan, Redchillies.vfx will be better equipped to serve this market by bringing higher production capabilities to its film and television projects and gaining the capacity to pursue international contracts.

"Our new studio is designed for unsurpassed quality and turnaround time, and BlueArc technology offers the fastest performance available. We believe the Titan is the best product on the market today, so it was a clear choice for the new Redchillies studio," said Redchillies.vfx chief operating officer Keitan Yadav.

Redchillies.vfx is a recent venture of Shah Rukh Khan, which has done visual effects for films like Chak De! India, Don, Paheli and Main Hoon Na.

Currently, BlueArc's Titan is used for Redchillies' own production film Om Shanti Om, which is scheduled to release on 9 November. 2007. "We can already see the difference in our performance," Yadav added.

To continue the company's success, BlueArc's Titan has been deployed as a critical element supporting the production quality, performance and project capabilities that Redchillies will offer at its new facility.

"India's entertainment industry is booming, and more of Hollywood and Europe's studios are scouting for production services here, as well. The new Redchillies facility brings to life my vision for a studio that can respond to the world's appetite for great entertainment," said Shah Rukh Khan.

Built to accommodate as many as 150 personnel, the new Redchillies facility required a storage system design capable of responding on-demand with seamless access to massive and complex visual content. As the Titan 2000 system can support request volume and file sizes well in excess of present Redchillies projects, Yadav's plan is to make the Titan the core of the studio's technology infrastructure and centralize workflow, reducing concern that bottlenecks or downtime might interrupt the creative process or delay production. As a result, Redchillies expects to raise the bar for staff productivity and faster project delivery in India's film and television industry.

source: Businessofcinema.com

About BlueArc

About BlueArc

BlueArc is a leading provider of high performance unified network storage systems to enterprise markets, as well as data intensive markets, such as electronic discovery, entertainment, federal government, higher education, Internet services, oil and gas and life sciences. Our products support both network attached storage, or NAS, and storage area network, or SAN, services on a converged network storage platform.

We enable companies to expand the ways they explore, discover, research, create, process and innovate in data-intensive environments. Our products replace complex and performance-limited products with high performance, scalable and easy to use systems capable of handling the most data intensive applications and environments. Further, we believe that our energy efficient design and our products' ability to consolidate legacy storage infrastructures, dramatically increases storage utilization rates and reduces our customers' total cost of ownership. Information about BlueArc solutions and services can be found at

http://www.bluearc.com